Survey: St. Patrick's Day will boost retail spending

Total spending expected to hit $4.14 billion

WASHINGTON — A popular Irish holiday may give retailers some luck.

Total spending on St. Patrick’s Day festivities is expected to hit $4.14 billion this year, with 52.4% of Americans intending to celebrate the Irish holiday — up 7.2% from last year — according to the National Retail Federation's 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch. In the survey's eight-year history, the number of consumers that reported plans to celebrate St. Patrick's Day is at an all-time high, NRF and BIGresearch noted.

The survey found that young adults ages 18 to 24 years will be the biggest group attending private parties this year (33.9%), while adults ages 25 to 34 years will spend the most ($41.30 per person).

“March is typically one of the slower months of the year in terms of consumer spending, but we expect this year’s celebration to provide a nice boost for companies who are in the business of promoting the holiday,” said Phil Rist, EVP strategic initiatives at BIGresearch.

Cvs has nothing for st

Cvs has nothing for st patricks day mostly easter stuff. Retail gets holidays all wrong I've gone into stores. An there 2-3 months into selling stuff b4 the holiday date. Cvs has easter stuff out an a small endcap of green that is freakin lame!

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