Survey: Pharmacists recommend OTC products the most

PRINCETON, N.J. — According to Kantar Media's 2013 pharmacy study released last month, pharmacists are making more OTC product recommendations than prescription product recommendations per day.

The survey found that pharmacists are making seven OTC product recommendations per day on average, vs. almost five prescription recommendations per day.

Pharmacists make on average four vitamin recommendations and three herbal supplement recommendations. And they make about one recommendation per day on the purchase of durable medical equipment.


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