CHICAGO Coupon clippers and shoppers that plan their excursions to the supermarket are more likely to spend more money, according to a Henkel survey.
Henkel, a manufacturer of such brands as Dial soap, said that those who go to supermarkets with the intent to shop and save yield more profit than carefree shoppers. On average, coupon clippers spent more than $7,100 last year. What's more, Henkel added, these shoppers accounted for 31% of spending on packaged goods in 2009, even though they only make up 26% of U.S. households.
Another interesting fact, the CPG maker noted, is that shoppers with a plan also are less likely to shop at new stores.
The survey was baed on tracking of about 40,000 households performed by ACNielsen and Information Resources Inc.