EAST HANOVER, N.J. — As many as 56% of Americans who suffer from a cough or cold are still working out at the gym, jumping on public transportation and liberally shaking hands, according to a Mondelez survey in support of its Halls brand. And 43% of Americans continue to go to work when they have a cough or cold.
And it's not just sick people with unhealthy habits. According to the survey, 23% of healthy Americans make no effort to stay away from cough and cold sufferers.
Mondelez accompanied release of the survey with the introduction of Halls Extra Strong Menthol Flavor, a throat drop made with higher menthol levels than the classic flavors (15 mg vs. 5.8 mg). In support of the launch, Mondelez created the web site UnlockYourCool.com, where consumers can enter for a chance to win a prize.
"From our findings, we know that people aren't practicing good habits. So for those who inevitably fall victim to a cough, Halls can provide temporary soothing relief," stated Farrah Bezner, director marketing, Halls. "Our new Extra Strong Menthol Flavor throat drop can help you let the cool in, when you're not feeling your best."