Survey: 46% of adults will shop online on Cyber Monday, avoid in-store shopping on Black Friday

WHITING, Ind. — Nearly half of U.S. adults said they plan to shop online on Cyber Monday instead of in stores on Black Friday, according to a new survey.

Among the 46% of consumers that said they intend to shop online on Cyber Monday, more than two-thirds (35%) said their intention was to avoid crowds, 27% said they wanted to take advantage of the better deals online, 21% said it would help them save money on gas and 11% said online shopping will help cut back on in-store impulse shopping. Additonally, more than 4-in-10 (44%) Cyber Monday shoppers said that shopping online will save them a lot of time, while an additional 42% reported it will save them at least some time.

"The benefits to shopping on Cyber Monday surpass convenience and really lie in the amazing deals to be had online that day," president and chief savings officer Jackie Warrick said. "More than half of U.S. adults we surveyed said they plan to shop online that day, while 24% of those who are employed said they will do their shopping while they work. No matter where or how you plan to take advantage of online Cyber Monday deals, be sure to have a plan of attack to ensure you don't miss out."

This survey was conducted online nationwide by Harris Interactive on behalf of from Oct. 25 to 26 among 2,115 adults ages 18 years and older.

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