Survey: 40% of smartphone owners redeem coupons on mobile devices

WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new survey.

Among 3,312 U.S. adults ages 18 years and older surveyed by Harris Interactive on behalf of CouponCabin, 40% of smartphone users said they have redeemed a coupon on their mobile device. When it came to frequency, nearly one-third (29%) of smartphone users searched for coupons on their device at least once a month, with 40% of U.S. adults ages 18 to 34 years doing the same. When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals: 41%;

  • Grocery coupons: 39%;

  • Online coupon codes: 34%;

  • Printable coupons: 29%;

  • Freebies such as free samples or coupons toward free trial of items: 24%; and

  • Other non-grocery coupons: 23%.

When it came to the use mobile applications while shopping on smartphones, 72% of respondents said were at least somewhat likely to use a mobile app that offers savings with different types of coupons (i.e., grocery, nongrocery, etc.).


- 5:25 PM says

Since I'm giving a speech in June at the Fancy Food Show on Mobile and the Modern Consumer, I've been tracking mobile coupon activity closely. According to Jupiter Research worldwide redemption of mobile coupons is expected to reach 8% by 2016 -- with the US lagging behind eastern markets. Harris Interactive found 40%? Questionable, since the majority of retailers are unable to scan mobile coupons with their current scanners - a major standstill that some technology, like MoBeam, is trying to solve. Angela Cason

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