Suppliers meet with Ulta over breakfast

Suppliers gathered Saturday morning to attend an intimate breakfast with Ulta Beauty’s Barbara Zamudio to learn how to succeed in doing business with Ulta and what the beauty retailer looks for from suppliers.

The breakfast, hosted by the Drug Store News Group, was held at Dal Torro Ristorante at the Palazzo.

Zamudio, who serves as VP mass merchandising and pricing for Ulta, kicked off the morning with an overview of the company and its growth strategy and then shared insights into how suppliers can succeed in partnering with Ulta. “Having a way to launch a brand and give it some presence and elevation is really unique, and we can generally do that in a better way than a lot of our competitors can because that is what we focus on,” Zamudio said.

So how can suppliers get Ulta’s attention? Think exclusivity, first to market, innovation, masstige, value, beautiful packaging and not “me too” products.

“We are truly different and our customer is different, and she wants different things,” Zamudio said.

For a slideshow of photos from the Ulta breakfast, click here.

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