Supervalu throws its heart into health

Supervalu’s new micro-site ( ) offers heart-healthy recipes and tips, and promotes its Value Your Heart booklet, which offers coupons and can be found at Supervalu stores.

MINNEAPOLIS that encouraged customers to learn more about their current health status through free blood pressure tests and discounted cholesterol screenings available at Supervalu pharmacies.—In conjunction with Heart Health Month, Supervalu last month launched in select locations its Value Your Heart program, which included a booklet, available at Supervalu stores, complete with recipes and information for heart-smart meals, as well as valuable money-saving coupons. And online, Supervalu developed a “Value Your Heart” micro-site (

Supervalu also is in the second year of a three-year commitment as a national supporter of the American Heart Association’s Go Red For Women movement, aimed at educating women about the risk factors for heart disease and urging them to take action to reduce their personal risk.

“Supervalu pharmacists play a key role in promoting the health and wellness of our customers. Our mission is to make it easier for all of our customers to manage any health conditions they may have or maintain good health,” stated Chris Dimos, president of Supervalu Pharmacies. “We believe that by providing a single destination where customers can find fresh food selections, nutrition and health information, and access to our full-service pharmacies, we can help customers achieve their health goals, whatever they may be.”

Making healthier choices got easier for shoppers at Supervalu retail stores with the 2009 launch of its Nutrition iQ program, a nutrition information program designed to help consumers make better-informed food choices at the store shelf. Developed in collaboration with the Joslin Clinic, the program currently is available across Supervalu’s Acme, Albertsons, Cub Foods and Farm Fresh banners, and will be rolled out to all Supervalu banners later this year, the grocer announced.

The Nutrition iQ program uses easy-to-see, color-coded shelf tags to help consumers quickly identify healthier food choices.

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