Supervalu debuts ‘Culinary Circle’ food line

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MINNEAPOLIS Supervalu has launched a new line of “restaurant quality” foods it’s dubbed ‘Culinary Circle.’

The new brand launched this week at all Supervalu banners including Albertson’s and Jewell-Osco. The brand debuted with 150 items across a wide range of categories including deli, bakery and frozen foods. It also features ready-to-go meals, appetizers and gourmet pastry and desserts.

The company said Culinary Circle is targeting consumers who are cutting back on eating at casual-dining restaurants as they try to save money. Supervalu executive vice president of merchandising and marketing Duncan MacNaughton said the line aims to “recreate the casual restaurant experience.”

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