ENGLEWOOD CLIFFS, N.J. — Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond's skin care products is partnering with supermodel Molly Sims to help women look their best every day.
A fashion model, actress and new mother, Molly Sims knows a thing or two about looking radiant — even when there is no red carpet or runway in sight. "Every day is a photo opportunity, so I always want my skin to look its best. As a longtime fan of the Pond's brand, I love the new Pond's Luminous Line of cleansers and a moisturizer that brighten dull skin," said Sims. "They make my skin look bright and beautiful so I am always camera-ready."
This month, Sims joins Pond's to help women experience the "luminous effect" that comes with having great skin. Together, they are launching the "Pond's 30-Day Luminous Photo Challenge," a 30-day photo sweepstakes featuring daily challenges to inspire women to share photos of their happiest, most radiant moments. Thirty prizes will be awarded. From March 4 through April 2, women can upload pictures to the Pond's Facebook page to enter the sweepstakes. They can also tag their photos on Twitter or Instagram by using the hashtag #LuminousEffect to be entered.
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