NEW YORK — Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.
Lima will make her Maybelline New York return in print and television advertising campaigns this summer.
The Maybelline New York veteran will rejoin a group of current spokeswomen that includes Christy Turlington, Emily DiDonato, Jourdan Dunn, Marloes Horst and a host of others.
“We are honored to welcome back Adriana to our amazing roster of spokespeople,” said Jerome Bruhat, global brand president of Maybelline New York. “Globally, women admire not only Adriana’s beauty, but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman.”
Fluent in English, French, Italian, Spanish and her native language of Portuguese, Lima has traveled the world and feels a strong social duty to give back through philanthropy. She has found charity work that is dear to her heart as a mother through the St. Luke Foundation for Haiti that helps give expecting mothers access to medical services in a safe and respectful environment.