Supermarket shows Rx southern hospitality

The 151-unit Brookshire Grocery chain added and upgraded pharmacy operations at stores throughout its market area in 2009. Among its initiatives, which also included informational health-and-wellness expos, the chain added a free antibiotic and discount generic drug program last year.

“Our generic program includes more than 400 drugs,” company spokesman Sam Lanier noted. “We have 30-, 60- and 90-day supplies—based on usual day’s supply—for $3.99, $6.99 and $9.99, respectively. There are about 50 entries on our Free Antibiotics Program, which includes varying strengths of about a dozen or so antibiotics.”

In early October 2009, Brookshire opened up a brand new, 31,000-sq.-ft. store in Seagoville, Texas, that provided enough space for a pharmacy operation. A few weeks later, Brookshire celebrated a grand reopening of its store in Forney, Texas. Beyond an additional 2,200 sq. ft., the store also gained an upgraded pharmacy drive-through.

In June 2009, Brookshire debuted a newly remodeled 62,000-sq.-ft. Super 1 Foods store in Lafayette, La., offering an expanded pharmacy relocated to the front of the store. The new configuration provided for a wider selection of health-and-beauty products, and established sections devoted to diabetes, sleep and therapeutic aids and supplies. It also added drop-off and checkout areas to pharmacy; additional office space for health services and consultations; and durable medical equipment, a category not often offered in supermarket pharmacies.

In January 2009, the company renovated a 38,500-sq.-ft. store in Shreveport, expanding the pharmacy operation and adding a drive-through.

Brookshire’s commitment to expanding pharmacy was evident in the launch of a new concept store—Fresh by Brookshire’s, a 55,000-sq.-ft. supermarket, opened in south Tyler, Texas, on Feb. 16. The new format was developed for shoppers with a taste for gourmet food, but also houses an expansive selection of wellness items and a full-line pharmacy.

BROOKSHIRE GROCERY

Headquarters: Tyler, Texas2009 sales: $2.12 billion% change vs. 2008: -3.6%No. of stores: 151No. of stores with Rx: 112Avg. store size: 40,000 sq. ft.Rx sales: $296.8 million% of sales from Rx: 14.0%Sales per store: $14 millionSource: Company reports

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