YUBA CITY, Calif. — Sunsweet, a marketer of dried fruits and fruit juices, is introducing new Greek Style PlumSweets, which combines the chewy center of the company's line of diced dried plums with a creamy Greek yogurt coating.
"Nearly one quarter of Americans report eating more Greek yogurt this year compared to last," Jeff McLemore, VP North America marketing for Sunsweet, said. "People are looking for their favorite brands to incorporate Greek yogurt into the foods they already love. We put a modern and healthier twist on Greek yogurt with Greek Style PlumSweets."
Greek Style PlumSweets are currently available in test markets in Northern California and the East Coast at retailers including A&P, Ahold, Giant Eagle and Raley's.