NEW YORK — Sunbow officially unveiled at a press event in New York on Wednesday its new line of sun care products specially designed for children.
The new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without the chemical actives, such as oxybenzone or octinoxate.
Animated characters from Nickelodeon's popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on as a color but dry clear so children won't miss a spot.
The line, which is currently hitting retail shelves, includes:
Sunbow zinc oxide cream ($12.99), with Dora the Explorer (pink formula) and SpongeBob SquarePants (yellow formula);
Sunbow sunscreen spray ($9.99), with SpongeBob SquarePants (yellow formulas) and Dora the Explorer (pink and blue formulas). It has a bubblegum fragrance; and
Sunbow Sun Stick ($7.99) with SpongeBob SquarePants (yellow formula) and Dora the Explorer (pink formulas). The sun stick also has a bubblegum fragrance.