COLLEGEDALE, Tenn. — Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.
Sunbelt said that its "Ka-Pink" social media campaign encourages Facebook fans to change their profile photos to one of three pink-themed superhero bodies. For every Facebook fan who "ka-pinks" their photo, Sunbelt also will donate $1 to the NBCF.
This is Sunbelt's second year to support the NBCF. Last year, the company contributed $1 for every new fan on Facebook during October, and more than 21,000 new fans liked the Sunbelt page during the campaign.
"We see this as a great way to raise awareness of breast cancer and support the fight against the disease," Sunbelt brand manager Jeff Badger said. "We hope our thousands of Facebook fans Ka-PINK themselves, just like I have."