LYNCHBURG, Va. — Summer's Eve, a maker of feminine hygiene products, has teamed up with women's health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women's movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.
"We're thrilled to be working with these incredible women and their organizations, and cannot wait to align our efforts to come out with one strong, powerful message," said Angela Bryant, director of U.S. marketing of feminine care for Summer's Eve. "Together with Dr. Stokes and I Am That Girl, we are ready to change the conversation women are having, or not having, about their bodies and start breaking down the barriers related to feminine health and education."
Founded on the learnings from Summer's Eve's nationwide listening tour and a recent proprietary study about women's knowledge of their own genitalia and the emotional impact of anatomical terms, the brand will debut its new campaign and education movement this summer. The campaign will include integrated television, print and digital creative, as well as a bold body awareness campaign.
"To have the opportunity to reach so many women — particularly young women — with real talk about their bodies and self-esteem in a society that is historically hush-hush about these topics is exciting," Stokes said. "I applaud what Summer's Eve is doing to encourage open communication and self-empowerment among women."
Stokes is an educator, researcher, social entrepreneur and speaker, as well as the chief empowerment officer of Dr. Carla LLC, a health promotion, coaching, personal development and self-empowerment company for women, youth, parents and girl advocates. She founded Helping Our Teen Girls In Real Life Situations (HOTGIRLS), a nonprofit organization dedicated to improving the health and lives of underserved young women and girls through leadership development, peer health education, youth activism and media education.
I Am That Girl strives to build community and utilize the media as a home to bring girls and women together to collaborate instead of compete. I Am That Girl encourages women to define their own worth, be confident in their own skin, believe in themselves, support one another and reinvent themselves into whomever they choose to be.