- Sneakz shake gets national launch
- Study: Cough-cold manufacturers' voluntary label change on pediatric products reduced ER admissions
- Study: 2,000 IUs of vitamin E daily effective in slowing functional decline in AD patients
- ROUNDTABLE: Improving patient outcomes, controlling costs with OTCs
- Whole Foods, Pivot to debut new TV series
SAN DIEGO — Suja Co., known for its fresh fruit and vegetable juices, is extending into the fresh smoothie category with the introduction of Suja Elements.
Co-developed and sold exclusively in Whole Foods Markets nationwide, Suja Elements is a high-quality smoothie made with no GMOs and manufactured in a cold-press process. Using cold-pressed organic juice as a base, Suja Elements also incorporates blended fruits and some of the world's best superfoods like camu camu, bao bab, and chia. Unlike all of the other smoothies on sale at the store, this drink is not heat pasteurized, the company stated. Each of the six fresh smoothies offers vital nutrients and refreshing taste with no added flavors, colors or preservatives.
Suja has added a social aspect to the new Suja Elements line, donating 20 cents for every bottle sold to nonprofits that are a part of the Suja Elements Cause Collective. The company's goal is to raise $1 million annually on behalf of the Elements Cause Collective.
Six Suja Elements flavors, which are USDA Organic and verified non-GMO by the Non-GMO Project, will be rolled out nationwide this week:
- 24 Karat — A blend of carrot, apple, orange, pineapple, peach and banana. For every 24 Karat purchased, 20 cents will be donated to New Eyes, empowering people in the United States and overseas with the improved vision they need to pursue a better quality of life (http://www.new-eyes.org).
- Green Charge — Apple, pineapple, banana, mango, kiwi, kale and spinach combined with chia seed, flax seed, barley grass, spirulina, chlorella and alfalfa. For every bottle purchased, 20 cents will be donated to Teens Turning Green, a non-profit striving to educate and inspire young adults to promote environmentally conscious and socially responsible choices (http://www.teensturninggreen.org).
- Berryoxidant — A combination of apple, orange, strawberry, banana, raspberry, tart cherry, chia seed, flax seed, baobab, camu camu and acai. For every bottle purchased, 20 cents will be donated to Citizens for GMO Labeling, a grassroots movement of parents, farmers and citizens dedicated to regaining people's basic right to know what they are eating and feeding their families (http://citizensforgmolabeling.org).
- Mango Fuego — Blends the tropical fruit sweetness of mango with the subtle heat of serrano chili. For every bottle purchased, 20 cents will be donated to Whole Planet Foundation, a non-profit that provides loans to microfinance institutions in Latin America, Africa and Asia who in turn offer micro loans to the self-employed poor (http://www.wholeplanetfoundation.org).
- Blutrients — Organic blueberries, blackberries with chia and camu camu. For every bottle purchased, 20 cents will be donated to Whole Kids Foundation, an organization devoted to improving children's nutrition and wellness with the goal of ending the childhood obesity epidemic (http://www.wholekidsfoundation.org).
- Tropicaloe — A combination of electrolyte rich coconut water with soothing aloe vera and mint. For every bottle purchased, 20 cents will be donated to International Rescue Committee, a non-profit dedicated to providing humanitarian aid, relief and resettlement to refugees and other victims of oppression or violent conflict (http://www.rescue.org).
Suja Elements carry a suggested retail price of $4.99 per 12-oz. bottle.
Get connected and follow us on LinkedIn for the most in-depth coverage of drug store news. Join the conversation.