Sugar, spice, wrapped up nice

P&G’s new sugarcane-derived plastic packaging will look like its current packaging (pictured).

CINCINNATI — Sustainable packaging increasingly is gaining attention and, according to research, is projected to nearly double in revenues in the coming years. So Procter & Gamble is right on trend with its plan to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, CoverGirl and Max Factor brands.

The pilot will be rolled out globally over the next two years, with the first products slated to be on shelf in 2011.

P&G will source the sugarcane-derived plastic from Braskem SA, which manufactures the material using ethanol made from sustainably grown Brazilian sugarcane.

According to market research and consulting firm Pike Research, the sustainable packaging sector is growing faster than the overall packaging industry and is expected to increase from $88 billion to $170 billion by 2014. Pike Research anticipated that plastic-based packaging will be the fastest-growing segment between now and 2014.

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