Suave Professionals and reality TV star Nicole Richie team up for fashion show sponsorship

ENGLEWOOD CLIFFS, N.J. — Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's Fashion Star for the second consecutive year.

Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the reality show and sharing them in the new Suave Shine Suite on, a digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes, including $100,000.


"For more than 70 years, Suave has focused on making beauty accessible to all women, and we are continuing that commitment with the introduction of our new digital destination — the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from Fashion Star Season 2 will make the latest beauty and style secrets available to everyone — especially when it comes to achieving gorgeous hair," said David Rubin, Unilever VP marketing for hair, United States. "Our continued relationship with the hit show celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals-styled hair plays in creating the overall look."

Consumers can register for a free sample — while supplies last — of new Suave Professionals Moroccan Infusion products, and enter for a chance to win one of many prizes during their visit to the Suave Shine Suite. Participants receive a free spin on the instant win wheel for chances to snag gift cards, accessories from Nicole Richie's House of Harlow line, hair tools and more. During the weekly giveaway, items such as spa getaways, gift cards and tablets will be given away — all leading up to the grand prize giveaway of $100,000.

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