NEW YORK — Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.
Non-e-commerce sales totaled about $4.3 billion, a 3.5% increase from $4.12 billion in 2012. In 2014, EMarketer predicts that e-commerce sales in rhe U.S. will grow 15.5% to total $304.1 billion, or 6.4% of total retail sales of $4.73 billion.
In terms of m-commerce, EMarketer reports sales from mobile devices including tablets and smartphones totaled $42.1 billion, a 70% jump from $24.8 billion the prior year. EMarketer forecasts m-commerce sales will grow another 37% to $57.8 billion in 2014. M-commerce represented 0.9% of U.S. retail sales in 2013 and is expected to comprise 1.2% of U.S. retail sales in 2014.
By 2017, EMarketer projects total U.S. retail sales of $5.5 trillion. That figure includes $491.5 billion of e-commerce sales and $132.7 billion in m-commerce sales.