Study: Physicians more likely to prescribe Rxs with adherence incentives

NEW YORK — Physicians are 30% more likely to prescribe a drug that gives patients incentives to remain adherent to it than they are to prescribe a drug without such a program, according to a new survey.

The survey of 100 doctors, sponsored by HealthPrize Technologies and conducted by pharmaceutical marketing firm, also found 89% of doctors were comfortable with the idea of rewarding patients for adherence, along with using education.

HealthPrize is an Internet and mobile-based adherence platform that uses behavioral economics and gaming dynamics to encourage medication adherence with things like sweepstakes, financial rewards, prizes, education and quizzes.

Recommended stories

Login or Register to post a comment.