CHICAGO — Category management firm Strategic Solutions International is bringing a new insights platform to beauty brands and retailers with its (K)NOW! Strategic Data Solutions. The web-based portal, which made its debut last month at CosmoProf USA in Las Vegas, can offer multi-channel beauty insights exclusively to its subscribers.
Among the data that the (K)NOW! Portal gathers is hair color unit scans across channels. The company shared that while hair color represents 22% of unit scans in beauty supply stores, it only makes up 6% of black hair care unit volume in retail chain stores. This is as black-owned companies makeup 33% of total hair care sales, up from 14% in 2009.
The (K)NOW! portal pairs big data management with insights from consumer usage to create a consumer-centric platform, the company said, noting that to do so it has partnered with omnichannel global leaders in information technology to create a user-friendly information gathering experience.
Features include allowing users to run custom queries and create reports based on immediate needs, interactive data visualization, desktop and mobile functionality and trended metrics across data types.
“The (K)NOW! Strategic Data Solutions portal represents the first-ever opportunity for retailers, manufacturers and beauty executives to access quick and exclusive beauty insights, on their time — which is priceless,” portal creator and Strategic Solutions International CEO Romina Brown said. “This introduction initiates SSI’s revolutionary effort to create multi-channel insights based on consumer product usage.”