SAN DIEGO — Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.
"A Taste of Albertsons" is designed to connect shoppers with vendors through personalized product sampling events, Daymon noted in a press release. The in-store events began Oct. 1, and throughout the first year of operation, A Taste of Albertsons will be featured throughout the United States in Arizona, Texas, New Mexico and Colorado. According to the company, these events will focus on sampling, product launches, holiday promotions, meal-solutions and more. A dedicated sales staff will be on hand to engage customers as well.
“Through this new and dynamic shopping experience, we are able to better serve and bring more value to Albertsons and our vendor partners,” said Daymon Interactions business manager Denise Decker, who will lead the Albertsons account. “Daymon Interactions has a fresh and engaging way to approach in-store events and I think shoppers will respond positively.”