QUINCY, Mass. Ahold-owned Stop & Shop on Monday announced plans to install a deli ordering kiosk solution in more than 200 stores by the first quarter of 2008.
The retailer is using the Modiv DeliVision by Boston-based Modiv Media, a provider of retail interactive media delivery solutions. The system enables customers to place their deli order without waiting in line, tells the customer when the order will be filled and presents targeted offers. According to Modiv Media, this helps retailers reduce line abandonment and “tickets not served,” improve deli operations and increase deli sales.
To use the kiosk, shoppers enter their order on the kiosk’s touch screen and have the option to scan their loyalty card for one-touch ordering of their “favorites.” Customers have options to select a specific category, such as turkey or cheese; item, including store or other well-known brand; weight and cut—thick, medium or thin. They can add as many items they choose and can remove items, as well. Once the order is complete, the kiosk will print a ticket with the estimated pickup time, allowing customers to continue shopping and return at the specified time.
Retailers and consumer packaged goods manufacturers can use DeliVision to leverage brand awareness by coordinating their offers and advertisements on the touch-screen self-service kiosk, the deli department’s overhead electronic display monitor, as well as on the printed-coupon tickets from the kiosk and the queue ticket dispenser. DeliVision also can integrate with a store’s sound system, allowing deli-kiosk orders to be announced over the in-store speakers.