Stop & Shop debuts new format in Mass.

QUINCY, Mass. — Stop & Shop announced that it is debuting a new store format in Chelmsford, Mass.

According to the company, the 72,000-sq.-ft. store will replace the former 38,500-sq.-ft. location in Chelmsford.

"We are constantly seeking ways to improve the customer's overall shopping experience each time we open a Stop & Shop store," said Mark McGowan, president of Stop & Shop's New England division. "This new Chelmsford Stop & Shop is a leader when it comes to providing the breadth of selection and options for our customers. Our aim is to not only help simplify their shopping experience — allowing customers to shop the way they prefer to shop — but make it truly enjoyable as well."

Store features include:

  • An expansive produce department that will include more than 1,200 items;

  • A prepared foods section and full-service deli department that will feature fresh fried and rotisserie chicken, a full salad bar, more than 250 varieties of world-class cheeses, a sushi bar, hot soup, sandwiches and more;

  • Full-service meat and seafood departments that will offer only USDA Choice or higher meat, certified angus beef, Nature's Promise organic meats, free-range all natural beef, and Choice Catch sustainability seafood;

  • An expanded bakery department; and

  • An expanded assortment of natural, organic and private-brand products.

According to the company, the store will be fully operational with Stop & Shop's latest technological innovations, including Scan It! Mobile, a grocery shopping mobile app that allows customers to use their smartphones to shop, scan, and tally their groceries while they shop.

In addition, the store will have six self checkout lanes, 60 handheld devices that allow customers to scan and bag groceries while they shop and two deli kiosks where shoppers may pre-order deli items.

Another feature unique to the store is the on-site nutritionist, Julie Menounos, who will be available to assist customers with questions on healthy lifestyles and for one-on-one consultations by appointment. Customers also can look for the nutritionist in the aisles while they shop.

The Stop & Shop store also will offer a supervised play area for children ages 3 to 9 years. Further catering to families are special check-out lanes that will be merchandised with 'better for you' snacks and beverages for both young kids and adults as well as "family friendly" magazines and travel size items, according to the company.

An added convience of the store is the availability of Citizens Bank, which offers seven-day banking and extended hours, knowledgeable bankers, enhanced ATMs, and the convenience of banking where you shop.

The new store, which will pursue LEED (Leadership in Energy and Environmental Design) certification in the coming months, is anticipated to use up to 20% less energy than a typical grocery store of this size, according to the company.

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