Stonyfield's new addition adds a twist to the yogurt category

LONDONDERRY, N.H. — Stonyfield, an organic yogurt maker, announced the introduction of Petite Creme, a new innovation that deviates from the company's typical fare. Petite Creme isn't yogurt — it's modeled on fromage blanc, a fresh cheese popular in France, but consumed just like yogurt, the company said.

"As organic Greek yogurt makers ourselves, we're not trying to replace Greek, but we know that there are people out there looking for something to add to their fridge and others who never really got into Greek yogurt," said Sophie Schmitt, director of marketing at Stonyfield.  "We discovered some people are eating Greek yogurt even though they don't like it. We wanted to give each and every one of those people something to love."

Petite Creme is made with cheese cultures added to organic milk instead of yogurt cultures, which results in a mild, fresh flavor. The product comes in 5.3-oz. single-serve cups and is available in the following flavors: Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry, Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Menage, and Plain & Simple.

Stonyfield has its sights set on tastemakers and trendsetters for the product launch. The company will hit the streets of New York City for Fashion Week in September with food trucks and cooler bikes. Social media campaigns and contests also are in the works to drum up enthusiasm.

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