PARSIPPANY, N.J. – Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist's Secret Weapon Campaign, the company announced Tuesday.
Bloch, who has experience dressing award-winning celebrities for the red carpet, will encourage style mavens across the country to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances at key fashion and industry film events as well as social media contests and giveaways.
“Phillip has been using Static Guard and recommending it to his celebrity clients for years, making him a natural fit to officially endorse the brand,” said Joe Villiano, senior marketing manager at B&G Foods. “His extensive knowledge and credibility within the industry reinforces Static Guard’s unique positioning as a one-of-a-kind, indispensible styling necessity.”
Bloch, who is widely considered one of Hollywood's premier fashion stylists, has personally appeared in films and on TV. He also is the author of two fashion and style guide books: "Elements of Style" and "The Shopping Diet." His extensive resumé primes him to share his behind-the-scenes fashion knowledge on a broader stage.
“I’ve spent my career helping people put the finishing touches on their look, and Static Guard has been part of my styling kit from Day One because of its ability to do exactly what it says — eliminate static,” Bloch said. “I’m excited to officially align with the brand and help bridge the gap between the secrets that celebrities and models know and what everyday people can use — whether attending a black tie affair, prepping for a first date or heading to a business meeting.”