- Walgreens allies with HHS to launch free flu shot outreach to disadvantaged
- Pfizer forms licensing agreement with Seattle Genetics
- Walgreens puts its money where its mouth is with World AIDS Day campaign
- Walgreens offers pertussis immunizations at Colorado stores
- CDC looks to reach at-risk groups during National Influenza Vaccination Week
DENVER — State health authorities in Colorado are promoting immunization to parents through a broad media campaign.
The Colorado Department of Public Health and the Vaccine Advisory Committee of Colorado, a coalition of vaccination research and policy leaders, announced Thursday the “Immunize for Good” program, which they described as a way to communicate to parents vaccinating their children that they’re making the right decision and preventing serious illnesses.
The campaign includes a website, ImmunizeForGood.com, where parents can upload video and written testimonials, as well as billboards and radio announcements. It also includes online videos on YouTube, such as “The Bathroom Tango,” a humorous video in which a mother tries to protect her daughter from germs in a public restroom.