Sprite, LeBron James team up for new flavor

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

"LeBron James is the perfect partner to bring our fans new product innovation," said Kimberly Paige, associate VP Sprite brands, Coca-Cola North America. "We've enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we're proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans."    

Sprite 6 Mix by LeBron James will appear nationwide beginning mid-March for a limited time, and will be available in 20-oz. bottles and 19.2-oz. cans in convenience, retail and value stores.

“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”

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