Spooky TWIX ghosts intro for Halloween

Mars Chocolate’s TWIX Ghost

HACKETTSTOWN, N.J. — Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.

TWIX had a strong Halloween selling season last year, and this year Mars will bring TWIX Brand Ghost Singles to the market. The shapes segment continues to grow, with 62% of consumers purchasing shapes at Halloween.

Suggested retail price ranges from $0.79 to $0.99 for a 1.06-oz. single. Mars has a 24-piece display tray, with four trays per carton, available to spark impulse during the Halloween selling season.

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