Splash Guard takes tears and fears out of bath time

Soap in kids' eyes is thing of the past with Lil Rinser

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

Originally launched in 2007, Lil Rinser has since become a global product, according to the company, which now distributes the item in dozens of countries, co-founder Marty Ciesinski told Drug Store News. Lil Rinser’s contoured rim channels soap and water away from faces and ears, and comes in bright color combinations that appeal to kids. One-size-fits-all, the item can be used on every kid in the house, and retails for just $9.99.

“I never believed my wife when she told me that our little ones hated having their hair washed,” Ciesinski explained. “But eventually she made me see for myself, and I knew I had to find a better way.” He and company cofounder Chris Dowhie, another self-described “dad-preneur,” spent more than three years developing and testing the product.

Lil Rinser currently retails at Babies"R"Us; Buy Buy Baby; Bed, Bath and Beyond; Right Start; and Baby Depot at Burlington Coat Factory, and recently completed a successful seasonal run at Kroger. British pharmacy chain Boots also carries the item.

Check them out at booth No. 1037, or log on to LilRinser.com.

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