Special K launches new low-calorie, vitamin-enriched breakfast shake

BATTLE CREEK, Mich. — Kellogg Co. brand Special K announced on Wednesday a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

Special K Coffee House Breakfast shakes are a convenient option for choosing breakfast on-the-go containing less than 200 calories per serving, the company stated. Each shake also provides 10 g of protein, 5 g of fiber, nearly one-third of the recommended daily value of key vitamins and minerals women do not get enough of and the same amount of caffeine as a 5.5-oz. cup of coffee.

"Women deserve more from their on-the-go breakfast options," said Noel Geoffroy, VP marketing for Kellogg Morning Foods. "With our new shakes, there is no need to compromise on nutrition or taste."

According to the Kellogg Co., data shows women weight managers often do not get enough of the daily recommended nutrients such as vitamin A, C, D, E, calcium and folic acid.

Coffee House Breakfast shakes are available in chocolate mocha and vanilla cappuccino flavors. They come in packs of four 10-oz. resealable bottles and can be found at Walmart and other select retailers in the breakfast aisle.


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