Special K adds fiber to dessert-inspired cereal bars

BATTLE CREEK, Mich. — Kellogg's Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

The new Special K dessert-inspired cereal bars are available in Chocolatey Chip Cookie and Raspberry Cheesecake varieties. Additionally, the brand has added fiber to the following cereal bars:

  • Special K Chocolatey Drizzle;

  • Special K Chocolatey Pretzel;

  • Special K Honey Nut;

  • Special K Peaches & Berries;

  • Special K Strawberry; and

  • Special K Vanilla Crisp.

Each Special K cereal bar touts 90 calories and now 3 g of fiber.

"We're excited to add more options with positive nutrition to our portfolio of weight-management snacks," said Marisa Thompson, director of Kellogg wholesome snacks. "Special K continues to provide a simple solution to help consumers jump-start their realistic, attainable weight-management goals with great-tasting foods."

Login or Register to post a comment.