SEATTLE — Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its lemonade brand with a new zero calorie lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea now complement the Classic Lemonade flavor successfully launched in 2012, the company stated.
A sparkling twist on a summertime favorite, Sparkling Ice Lemonades offer consumers a new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling Ice dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties. Ahead of the national launch, consumer feedback has been very positive, the company noted.
"Developing bold flavors specifically for our passionate customers has helped Sparkling Ice become the fastest growing nonalcoholic beverage brand in the nation," said Kevin Klock, CEO of TalkingRain Beverage Co. "Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."
TalkingRain, which celebrated its 25th anniversary last year, attributes the company's recent unprecedented growth to an increased focus on its Sparkling Ice brand. Sparkling Ice was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand also received the award for "Best Sparkling Beverage" for the Sparkling Ice Coconut Pineapple flavor at the 2012 InterBev Awards, and proudly continued setting industry standards by claiming "Best Enhanced Water" at the BevNET Best of 2012 Awards.
The Sparkling Ice line now features Classic Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lemonade with Tea, Crisp Apple, Peach Nectarine, Coconut Pineapple, Black Raspberry, Kiwi Strawberry, Orange Mango, Pomegranate Blueberry, Pink Grapefruit and Lemon Lime, with more flavor expansions on the horizon.
Sparkling Ice can be found in retailers nationwide for a SRP of $1.19-$1.29.
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