SEATTLE — TalkingRain announced the launch of a new multimillion dollar advertising campaign and website redesign for Sparkling Ice, a growing non-alcoholic beverage brand in the United States.
"In less than two years, Sparkling Ice grew from a $10 million to a $200 million beverage brand, due largely to organic growth brought on by consumer demand for a great tasting, zero-calorie beverage," said Kevin Klock, CEO of TalkingRain Beverage Co. "With the launch of this aggressive, far-reaching campaign, Sparkling Ice will harness the momentum of this growth to reach a wider audience than ever before on our way to becoming the next billion dollar brand."
Sparkling Ice's first venture into television advertising is a 30-second spot set to debut on June 20th. The animated ad highlights Sparkling Ice's array of flavors with its tagline: "Bold Flavor. Zero Calories. Perfectly Possible." The commercial, dubbed "Dive In," depicts the playful personality of the brand by showcasing the brand's ice cube logo dancing inside a bottle of Sparkling Ice, reflecting the idea of taste buds reacting to the refreshing flavors. The spot can be seen on major network, top cable and high-visibility syndication, including ABC's "Good Morning America," NBC's "Today Show," E!, Style, Bravo and more.
The television spots are supported with Out-of-Home advertising running from May through August in 16 major markets in the U.S., including New York City, Los Angeles, Chicago, Boston, Washington D.C., Seattle and more.
In addition to the new advertising campaign, a refreshed and bold new website has been created for Sparkling Ice products, featuring updated graphics, a new product finder, enhanced social media connectivity and more.
The brand has been ranked as one of the top ten most successful food and beverage consumer-packaged-goods brands in both the 2011 and 2012 IRI New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products.
Sparkling Ice beverages can be found in retailers nationwide and retails for $1.19-$1.29.
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