Spanish-language TV series to educate Conn. Latinos about health-reform law

'Mercado de Salud' to air through March 2014 on Univision

HARTFORD, Conn. — A quasi-public agency that Connecticut's state legislature created two years ago is reaching out to the state's Latino residents to educate them about Obamacare.

Access Health CT, which was established to increase the number of insured residents in the state and satisfy requirements of the Patient Protection and Affordable Care Act, is launching a television series on the Spanish-language channel Univision designed to educate and enroll Latinos in the state.

"Mercado de Salud" ("Health Market") will be a long-form series of shows, segments and capsules, debuting Saturday at 11 a.m. on Univision 18 Hartford and airing through March 2014.

"A staggering 344,000 people are uninsured in Connecticut, and approximately 25% are from our Latino community," Access Health CT CEO Kevin Counihan said. "To help reverse that statistic, we created 'Mercado de Salud,' a culturally relevant TV series that informs the community about how to gain access to the coverage they need. 'Mercado de Salud' provides the necessary knowledge and tools to engage and empower Latinos for a healthier tomorrow."


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