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'Soup for Walmart': Original Soupman hits shelves in nearly 500 stores

NEW YORK — Soupman Inc., the parent company of soup brand The Original SoupMan, is proud to announce that for the first time they can say, "Soup for Walmart." As of August 2013, consumers will be able to enjoy what the company calls "the soup that made 'Seinfeld' famous" at nearly 500 Walmart stores. Consumers can go to originalsoupman.com to find a store near them.

The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil, and tomato bisque. The soups are sold in innovative tetra pak cartons — a packaging technology that locks in flavor and freshness, along with Campbell's and Progresso in the soup aisle.

These four soups that will be available in Walmart stores — like all the recipes — are the creations of Al Yeganeh, the brand's culinary inspiration and conscience.

"Our renowned soups are transforming the aisle in supermarkets," said Lloyd Sugarman, CEO of the Original SoupMan. "Today's consumers are hungry for variety, freshness and new taste profiles. We believe the Original SoupMan tetra pak carton soups meet and exceed each of those demands. I can't say it any better than they did on 'Seinfeld': 'You can't eat this soup standing up. Your knees will buckle.'"

With the Original SoupMan, consumers enjoy taste and a nutritionally smart, low-calorie meal, the company stated. The chicken noodle is only 120 calories per 8.5-oz. serving and the lentil is only 170 calories per 8.5-oz. serving. Lentils, garlic and olive oil are considered by many to be "super foods" with a range of health benefits.

In addition to select Walmart stores, the Original SoupMan can also be found in the soup aisle of a growing array of supermarkets nationwide, including A&P, Associated Food Stores, Carr's, Dominick's, Fairway, Food Basics, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randall's, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum's, Weiss, and Woodman's.


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