Somersets shave line inks deal with Walgreens

BOSTON — Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.

In support of the new distribution, Somersets will highlight Walgreens in promotional materials as well as a social media campaign. Products available at the launch locations include:

  • Somersets Extra Sensitive Shaving Oil for Men: Specially formulated for sensitive skin, just three drops of this cooling oil enables men to get a close, smooth shave without nicks, cuts or razor burn (with or without water); Rosehip Seed Oil and Evening Primrose Oil moisturize and soothe skin;
  • Somersets After-Shave Face Balm: Chilean rosehip seed oil, aloe vera and chamomile combine to create a balm that helps to heal skin and soothe razor burn after shaving; it absorbs quickly without leaving a greasy residue and contains glycerin for added moisture.

Somersets Extra Sensitive Shaving Oil for Men is rolling out in more than 6,800 Walgreens locations, and Somersets After-Shave Face Balm in approximately 1,800 locations. Through this partnership, Somersets is continuing to expand its national distribution and will be followed by a broader retail launch this year, the company stated.

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