DULUTH, Ga. — As part of a realignment to "focus on wellness plans for major employers," SoloHealth founder Bart Foster has stepped down as CEO of the company to assume a new role as chief strategy officer, according to a report in the Atlanta Business Chronicle published Thursday.
Chairman Larry Gerdes will assume the role of CEO. The move will capitalize on the strengths of Foster — sales and strategy — Gerdes told the Chronicle.
SoloHealth most recently signed Health Care Service Corporation in a partnership to help promote SoloHealth offerings to consumers in three of the states where it operates. The partnership gives HCSC unique access to SoloHealth’s network of health and wellness consumer kiosks to conduct brand advertising and targeted new-member acquisition campaigns.
The news comes on the heels of several health care insurer partnership announcements for SoloHealth, including recent deals with the Department of Health & Human Services, eHealth and Blue Cross Blue Shield of Georgia.
Executives expect to announce additional partnerships this fall.