SoloHealth launches Obamacare awareness campaign

Campaign, under agreement with HHS, launched to coincide with start of insurance exchanges

ATLANTA — Kiosk maker SoloHealth will promote the new Health Insurance Marketplace and the website HealthCare.gov under an agreement with the Department of Health and Human Services, the company said Monday.

The company began running educational content last week across its network of more than 3,200 SoloHealth Station digital kiosks at Walmart, Sam's Club and Safeway stores. The kiosks average more than 130,000 users per day, who spend about 4 and a half minutes per session for a total so far of more than 30 million sessions.

"Champion organizations like SoloHealth are already serving people and are a trusted source of information in communities across the country," Centers for Medicare and Medicaid Services director of communications Julie Bataille said. "These organizations are natural places for people to learn about the marketplace, and we want to make sure that they have access to the tools and information to respond to people who want to sign up and enroll for coverage on Oct. 1."

SoloHealth CEO Bart Foster echoed Bataille's sentiments.

"We are excited to partner with HHS and help share informative and valuable information about the upcoming Healthcare Insurance Marketplace so consumers understand their options and can take action," Foster said. "Our SoloHealth Stations are a prime vehicle to reach and engage with consumers when health is top-of-mind, with millions of consumers spending an average of 4.5 minutes with the station each visit. We are connecting daily with the target audience at high-traffic retail locations where they are frequenting and getting high engagement results."


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