ATLANTA, Ga. — SoloHealth on Thursday announced it has plans in place to expand its FDA-approved SoloHealth Station health-and-wellness digital kiosks to more than 2,500 store locations by mid-2013, scaling to more than 4,000 by 2014.
“We are fundamentally changing consumer healthcare access and along with way providing advertisers with a completely unique and effective way to reach consumers in a direct, highly personalized and engaging manner,” stated Bart Foster, SoloHealth CEO. “Our platform allows brands to become solutions for consumers — reaching health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away.”
The SoloHealth Station provides health screenings for vision, blood pressure, weight and body mass index, a symptom checker as well as an overall health assessment free of charge. SoloHealth also helps connect consumers to local professionals through their databases, helping people enter the most appropriate and accurate point in the healthcare system. A cloud-based platform, the SoloHealth Station is backed by technology that allows for flexibility to make changes remotely and quickly so the company can continue to expand the services offered.
The SoloHealth Station also offers highly personalized, targeted and interactive opportunities for consumers, advertisers and retailers by placing kiosks in high-traffic retail locations and offering online advertising — including interactive banners, 15- to 30-second interstitial videos, e-newsletters, email activation and digital signage. Advertisers can engage shoppers through interactive displays, video and custom solutions that can be tailored to specific advertising needs.
According to data supplied by SoloHealth, consumers are twice as likely to engage in nontargeted media than average online consumers; four times more likely when reached through relevant content; and six times more likely to engage when targeting is based on consumers' answers to health-related questions.