SoloHealth debuts new "pay-per-performance" ad format

SoloTrigger allows consumers to request additional information about advertised products

ATLANTA — A new ad format from health kiosk maker SoloHealth delivers targeted sponsor content that allows consumers to request additional information regarding products or services that will help promote healthy lifestyles, the company said.

The "pay-per-performance" format, called SoloTrigger, displays ads while people are using the kiosks. The company said that during a limited, three-day trial, nearly 11,000 of the 69,000 people using the SoloHealth Station kiosk requested additional product and service information using the ad format. The inaugural advertising partners include Johnson & Johnson, Procter & Gamble, Pfizer, Bayer, Hallmark and Coca-Cola.

"Targeted and contextually relevant content is what today's savvy consumers expect, and brands must meet those expectations to build engaged interactions that drive change in behavior," SoloHealth VP advertising sales Dan Bonert said. "Our national platform allows brands to become solutions for consumers, providing a meaningful experience with their content and an opportunity to reach health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away."

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