NEW YORK — SoftSheen-Carson’s Magic Shave grooming and shaving brand for African American men celebrated its new Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures’ “Think Like a Man Too.”
As part of the campaign, an advanced pre-screening of “Think Like a Man Too” was sponsored by Magic Shave, the movie’s official U.S. men’s grooming promotional partner, at Show Place Icon 15 in Chicago with cast appearances by Kevin Hart, Regina Hall and Terrence J. At the event, Magic Shave offered product sampling to moviegoers and invited them to enter the “Think Like A Man Too” sweepstakes for the chance to win a trip for two to Las Vegas.
Through the campaign, the brand also hit Chicago’s neighborhood barbershops where they picked up the tab for customer appointments, sampled Magic Shave products and provided movie ticket giveaways. Consumers were also encouraged to share their smooth look using hashtag #MagicShaveApproved.
Designed to address the specific needs of African American men’s skin, the new Magic Shave Bump Rescue Skincare Line is designed to visibly reduce the appearance of bumps, fight blackheads, help prevent new acne blemishes and diminish the look of ingrown hairs. The contains such ingredients as salicylic acid, charcoal, zinc and allantoin to deliver smoother skin.
“Magic Shave has been the pioneer in men’s depilatories for over 100 years,” stated Mezei Jefferson, senior manager of education, SoftSheen-Carson. “To stay at the forefront of men’s grooming needs, we are thrilled to define a category of skincare products that are tough on bumps, gentle on skin and so efficient, it’s magic!” The Magic Shave Bump Rescue Skincare line includes —
- Bump Rescue Spot Treatment (suggested retail price is $8.99)
- Bump Rescue Exfoliating Cleanser (SRP $5.99)
- Bump Rescue 2-in-1 Moisturizer (SRP $5.99)
To learn more about the brand’s history and the new Bump Rescue Skincare line, click here to read a recent DSN Q&A with Jefferson.