NEW YORK Ethnic hair care brand SoftSheen-Carson, which is a division of L’Oreal USA, has redesigned its Web site to include interactive elements, enhanced graphics, improved navigation, entertainment features and brand-specific microsites.
"We view this redesign as the next step in the company's ongoing commitment to creating a premier online lifestyle destination for ethnic hair care consumers," stated Angela Guy, general manager for SoftSheen-Carson. "This innovative site will guide the consumer through a range of insightful beauty tips, ethnic hair product information and unique entertainment-based content."
The site, located at www.softsheen-carson.com, also contains a link to the new SSC Lounge, an interactive program where consumers are rewarded with prizes and other incentives. Additional features in the SSC Lounge include Colorscope, which is similar to a horoscope to tell customers about themselves and their hair, beauty tips, a style transformation station that enables a customer to upload a photo of herself to try a new cut, color or style, and a rewards store where visitors can redeem points for gifts.