SoftSheen-Carson launches new Dark and Lovely Au Naturale Anti-Breakage line

NEW YORK — Ethnic hair care brand SoftSheen-Carson has introduced its new Dark and Lovely Au Naturale Anti-Breakage line, a range of treatment products designed to reduce breakage, restore and revive strands and support hair growth.

Featuring an exclusive anti-breakage recipe, the new Dark and Lovely Au Naturale Anti-Breakage collection is designed to help strengthen strands by reducing breakage, helping hair grow up to four inches a year, the company stated.

"For women of color, hair length is a badge of honor but a frustration to achieve, as damaged hair challenges its growth and breakage threatens her ability to proudly shine," said Mezei Jefferson, senior manager of education, SoftSheen-Carson. "We're excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair's fiber and ultimately help hair grow."


Singer-songwriter Marsha Ambrosius, Jefferson and celebrity Chef Roble at the launch of the Dark and Lovely Au Naturale Anti-Breakage Collection at No. 8 in New York City. (PRNewsFoto/SoftSheen-Carson Laboratories)

Comprised of four products, the Dark and Lovely Au Naturale Anti-Breakage treatment line includes:

  • Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong (suggested retail price is $9.99);
  • Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity (SRP $9.99);
  • Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with nutrients to stimulate hair growth (SRP $9.99); and
  • Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes and reconstructs damaged hair for a shiny finish (SRP $9.99).

Au Naturale Anti-Breakage treatment collection has no drying alcohol, no mineral oil, no petrolatum and no parabens.

The Dark and Lovely Au Naturale Anti-Breakage and Au Naturale Anti-Shrinkage lines are specially formulated to address the unique needs of naturally curly hair textures.

Login or Register to post a comment.