NEW YORK Ethnic hair care brand SoftSheen-Carson announced that it recently mobilized its sales, marketing and support teams to give back to communities in New Orleans and Atlanta.
In New Orleans, SoftSheen-Carson, in conjunction with Hands of New Orleans, put together pencil box kits for about 720 of the area’s most in need school children. The goal of the project was to promote teamwork while giving back to women and children devastated by Hurricane Katrina. The beauty brand also donated products to various women’s shelters in the area.
Hands on New Orleans is an organization that mobilizes volunteers to partner with more than 12,000 non-profits, schools and community organizations.
In Atlanta, the SoftSheen-Carson Professional Style Squad provided free styling and hair reparative services to 25 homeless women who reside in shelters across Atlanta. The team used Optimum Multi-Mineral Relaxers and Optimum Salon Repair.