Softlips looks to jazz up lip care market with new Softlips Cubes

ORCHARD PARK, N.Y. — Softlips has introduced its new Softlips Cube, a dome-shaped balm that delivers a 5-in-1 formula to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen to lips.

Packaged in a glass-like cube, the Softlips Cube was designed to be a fun and original shape that women can easily access in a purse.  

"In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas," stated Katherine Tocheff, director of marketing lip care, the Mentholatum Co. "Softlips Cube is a natural evolution, a stylish multi-functional lip balm for women who are always on the lookout for new exciting lip care products."

The suggested retail price for the Softlips Cube lip balm is $3.49. It is available in three flavors: Softlips Pomegranate Blueberry, Softlips Fresh Mint and Softlips Vanilla Bean.


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