SodaStream, Skinnygirl partner to create new flavors

NEW YORK and AIRPORT CITY, Israel — SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream's home beverage carbonation systems.

"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," Bethenny Frankel, founder of Skinnygirl, said. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."

The flavors are to be designed with women's taste in mind, the companies said. The products are expected to be available during the second half of 2014. Terms of the agreement were not disclosed.

"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," Daniel Birnbaum, CEO of SodaStream, said. "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."

 

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