SoBe Lifewater with electrolytes launches

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.

“New SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” said Andrew Katz, marketing director for SoBe. “That’s our message to SoBe fans: The lizard strikes again, offering you a new way to satisfy your insatiable thirst.”

In line with the product launch, SoBe is unveiling the second installment of its "skinsuit spread," starring "Gossip Girl" actress Jessica Szohr. Images and videos from the skinsuit shoot are available on the brand's Facebook page, with new photos rolling out between now and Feb. 15.

“Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved,” Szohr said. “No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”

Recommended stories

Login or Register to post a comment.