SoBe Life Water gains popularity from Super Bowl ad

PURCHASE, N.Y. PepsiCo introduced its new Sobe Life Water during the Super Bowl in ads featuring Naomi Campbell that resulted in high rankings for Best Super Bowl Commercial lists.

The SoBe “Thrillicious” ad ranked in the top three Super Bowl surveys as the best commercial moment, tenth in USA Today’s Ad Meter consumer poll and hit the top 10 in TiVo’s list.

SoBe Life Water’s new line of water, which promotes the idea of great taste and health, features five new flavors. The low calorie flavors include blackberry grape, pomegranate cherry, orange tangerine, strawberry kiwi, and passion fruit citrus. They include a mix of vitamin C, E, essential B vitamins and healthy herbal ingredients.

SoBe Life Water will be continuing its marketing idea of Thrillicious—which is based on Michael Jackson’s “Thriller,” one of the most popular songs of all time—during the 50th Annual Grammy Awards. For more information about SoBe Life Water, visit the Web site at www.thrillicious.com

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